The story of Biodun Shobanjo is a classic one that reiterates achievement through future-determining novelty, enterprise and active distinction. Even though the beginning was faced with lack of support from media-buyers, his exemplary business model and decision is now the focus of esteem and admiration.
Well-rounded Communications Professional
Biodun Shobanjo is a Pacesetter and cosmopolitan businessman who started his Communications career with the Nigerian Broadcasting Corporation and worked for 7 years in the Programmes Department. He later joined the Client Service Department of Grant Advertising and was appointed to the Board after about 4 years, and then served as Deputy Managing Director for another 4 years.
A highly trained and experienced man himself, Biodun’s cosmopolitan and firm belief in sound, strategically-focused training has made the Agency a dear partner to many blue-chip companies in Nigeria; and has also bred a fine crop of third-generation communication professionals.
Pioneer of Out-of-Home Advertising in Nigeria
In 1984, his vision of establishing an Out-of-Home advertising company that will help revolutionize the relationship between the Nigerian consumer and the advertisers’ brands came to fruition with the birthing of Klinsite Outdoor Services Limited, which later became Optimum Exposures after 8 years. Since then, the company is being managed by a team of dynamic Directors and first-class Managers who have set new standards of OOH advertising excellence in the industry.